Tuesday, December 2, 2014

Keywords and Meta Tags

Keywords: In terms of search engine visibility, keywords were once used in an attempt to manipulate a site’s ranking in Google’s search results. In today’s competitive world of search engine rankings, filling pages with keywords can result in a negative user experience, while harming your site’s rankings. Instead, focusing on useful, information-rich content while using keywords appropriately and in context is the preferred method for optimum results.
Meta Tags: Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site. Meta elements have significantly less effect on search engine results pages today than they did in the 1990s and their utility has decreased dramatically as search engine robots have become more sophisticated. This is due in part to the nearly infinite re-occurrence (keyword stuffing) of meta elements and/or to attempts by unscrupulous website placement consultants to manipulate (spamdexing) or otherwise circumvent search engine ranking algorithms.

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