Wednesday, March 19, 2014

Revamping your logo

Revamping a brand is a tricky proposition.
The most recent logo refresh by ailing Olive Garden, has been widely critiqued. The logo, designed by Lippincott, is part of what parent company Darden is calling a strategic growth plan and "brand renaissance." It includes new menu items, smaller plates and a new advertising direction, though the company for now is mum on details of the latter.
Critics have said the updated logo is generic, with some saying it looks like a logo created by a first-year design student.
Olive Garden is hardly the first company to face criticism of a new logo. In recent years, Gap and Tropicana redesigns have raised the ire of consumers and led the companies to scrap their efforts in favor of old designs.

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